News and Events

Providers and SWAT Youth Conduct Local Store Audits
April 20, 2022

Okeechobee County Tobacco Program staff were tasked with completing Tobacco Retailer Audits in over several months this spring. In an attempt to educate SWAT youth about marketing tactics employed by Big Tobacco at the point of sale, Provider staff provided training and invited SWAT youth to participate in the store audits.

Staff were accompanied by five SWAT members and surveyed several stores. The assigned audits took place at an array of retailers including convenience stores, pawn shops, and pharmacies. Staff and SWAT youth were tasked with answering many questions about tobacco marketing displays, products, and pricing.

This was an excellent opportunity to engage local young people and continue education related to nicotine marketing. While completing audits, surveyors found Electronic Vapor Products in reach of children and nicotine products marketed within inches of candy and toys.


SWAT aims to empower, educate and equip Florida youth to revolt against Big Tobacco. SWAT is a movement of empowered youth working together to de-glamorize tobacco use. Their efforts aim to shape tobacco-free norms, make tobacco less desirable, less acceptable, and less accessible! For more information on local youth tobacco prevention efforts, visit or contact Courtney Moyett, Okeechobee County's Tobacco Program Manager, at